Creativity is a unique human ability to generate significantly new ideas and apply out-of-the-box approach to problem-solving, which enables our society to advance one step at a time.

Creative industries, as a sector of the economy, have developed not that long ago. By creative industries we mean areas of activity where most of the GVA is generated as a result of the creative activity and intellectual property rights management. They include architecture, design, fashion, visual and performing arts, music, film and animation, video games, TV and radio, advertising, etc.

Creative economy

- social relations and business practices stemming from connections between creativity, culture, economy, and technologies.

Creative industries

- sectors of the economy which gross value added is largely formed from the creative activity and intellectual property rights management.

A number of countries (United Kingdom, Australia, Germany, South Korea, etc.) had recognised socio-economical potential
of creative industries and within the last 20 years have contributed to their flourishing. For the first time, the study assesses
the scale and structure of Moscow's creative economy, presents key approaches to its quantitative measurement. 

Approaches to measuring the Moscow’s creative economy

Creative industries

 

Sector-specific approach involving assessment
of key economic indicators on the basis of general
groups of types of economic activity. 

Creative occupations

 

Assessment of creative employment on the basis
of groups of occupations classified as creative.

Creative goods and services

 

Analysis of foreign trade of creative goods and services
with the use of corresponding statistical groups
of goods and services.

Creative industries

Key results

58.5 thousand
Enterprises
54.5 thousand
Sole proprietors
3.04 billion roubles
Revenue
463 thousand persons
Employment
Creative industries are a valuable sector of the Moscow economy

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Registered enterprises and sole proprietors

• Over 58 thousand enterprises and 54 thousand SPs are operating within the creative economy. In 2018, the total revenues of Moscow creative industries’ enterprises exceeded 3 trillion roubles and the employment – 463 thousand persons.

• Moscow creative industries gross value added (GVA) is estimated at a level of 1.12 trillion roubles, or 6.29% of the gross regional product (GRP). While the construction industry is regarded as a large and important sector, the creative economy’s contribution to the capital’s economy is more than half as large again (construction industry’s share of GRP is 3.9%).

p. 21-27 Reports

Moscow can by rightly regarded as the creative capital of Russia

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Creative industries’ share in the gross city product: 2018, %

• Moscow enterprises create approximately 54% of creative GVA in the country. By input of the creative sector into the national economy, the Russian capital is comparable to other megacities, given the fact that its industrial potential is massive even on a global scale.

• Moscow generates the major part of the selected creative industries GVA: advertising – 87.6%, TV and radio – 83.7%, IT – 68.4%, film industry – 67.5%.

p. 25-27 Reports

Moscow’s creative economy has a dynamic business environment

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Creative industries breakdown by age of enterprise

• About 17% of enterprises and 41% of SPs in the capital’s creative sector have been created within the last three years. Young firms are largely concentrated in design (over 50%) and in the largest creative industries – advertising and IT.

• Several industries are dominated by SPs: photography (84.7%), visual arts (84.4%), design (79.1%), music (77.5%), film and animation (67.4%).

p. 21-24 Reports

The capital’s creative sector revealed three clusters of enterprises that are geographically and thematically close to each other

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Creative map of Moscow

• The largest cluster is the information cluster, including companies engaged in development of software and video games, publishing and advertising.

• The technologically-focused media cluster includes enterprises engaged in performance arts and music, film and animation, TV and radio, visual arts and photography.

• The design cluster, being closely related to the capital’s industrial capacities, comprises companies engaged in architecture, fashion, design, and jewellery.

p. 28-30 Reports

The creative economy provides new workplaces in manufacturing and services, thus increasing their competitiveness

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Creative employment

• In 2018, the overall creative employment in Moscow comprised 1.1 million persons, or 12.6% of the total Moscow employment.

• We observed a prominent penetration of creative occupations into conventional sectors: 54.6% creatively-occupied jobs account for manufacturing and other sectors of the city’s economy (non-creative industries).

p. 32-35 Reports

Creative industries’ enterprises tend to develop in close proximity to one another, rather than to the city centre, metro stations, or industrial zones

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Urban environment factors that influence localization of creative industries

• Among many urban environment facilities, business centres and shopping malls turned out to be the most statistically significant for the development of creative industries. They work as office spaces and stimulate development of creative enterprises nearby.

• Newly organised creative enterprises are likelier to be located in a particular city area where the concentration of enterprises of the same sector is the highest.

p. 28-30 Reports

Moscow has significant potential for import substitution and subsequent growth of exports of creative goods

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Foreign trade turnover of Moscow’s creative goods by group: 2018, million USD

• Foreign trade of Moscow-produced creative goods equalled around US $3.5 billion in 2018. The capital imports over a half of all Russian creative goods and services, and exports – 20.3%.

• Imports of creative goods are significantly higher than exports. Designer goods (fashion accessories, toys, interior articles, etc.) account for three quarters of the capital’s creative imports.

p. 38-41 Reports

Download the report

Сontacts

Mikhail Gershman
the project’s supervisor, Director of the Centre for Science, Technology, Innovation and Information Policy at HSE ISSEK

Evgeniy Kutsenko
the project’s supervisor, Director of the Russian Cluster Observatory Centre at HSE ISSEK